of people prefer to learn about NEW PRODUCTS and EXPERIENCES through SHORT VIDEO content. Sprout Social
of the 500 BEST-PERFORMING Facebook posts are VIDEO, Buffer found.
of GLOBAL INTERNET TRAFFIC expected to be video in 2025. Lifewire
HIGHER ENGAGEMENT (customer interaction) for INSTAGRAM VIDEOS compared to photos. Lifewire
HIGHER REACH for Facebook VIDEO POSTS compared to any other form of post. Cropink, 2025
of people say they only engage with PERSONALISED MARKETING MESSAGES due to the oversaturated digital landscape. HJ Q4 2024
of marketers credited social media marketing with driving an INCREASE IN REVENUE. Statista, 2024
of people surveyed by Khoros say they FOUND NEW PRODUCTS or services on INSTAGRAM.
of people who have a positive experience with a brand on SOCIAL MEDIA are likely to RECOMMEND it to friends and family. HJ Q4 2024
We research which potential customers to target, what their interests are, and their behaviour online.
What social media platform is best to reach them such as Facebook, Instagram, Linkedin etc. This company is trained in advertising on these platforms and is continually educating itself to stay up-to-date with them.
Where they are so that your investment in social ad campaigns is only being spent on the right people.
When your target audience are most receptive to a ads about your business.
What messaging will resonate most with your target audience and make them customers.
KONSTANTINE conducts this research for you, continually adjusting and iterating the optimisation of the campaigns according to these factors so you don't have to.